DEVELOPING CONTENT STRATEGY, PRODUCT DESIGN and APP INTERFACES – MAHNOOR NADIR
The following post contains work done during my time of study at Teesside University for my MA in Digital Media
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Course
MA Digital Media and Communications
Biography
My name is Mahnoor Nadir Vaka and I am a current student of MA Digital Media and Communications at Teesside University. I previously worked in Pakistan as the Head of Creative in Daraz which is an AliBaba company and Ogilvy Advertising. When I’m off the clock, I run a Facebook page of 39,000 followers called Angry Girl.
You can view my work on www.mahnoornadir.com
Software & Hardware Proficiencies
Technical Skills
Adobe Creative Suite
- Photoshop
- Premiere Pro
- Illustrator
Microsoft Office
- Word
- PowerPoint
- Excel
Soft Skills
- Creative mindset
- Eye for good design
- Planning and time management
- Leadership capabilities
- Ability to work under pressure
- Problem Solving Capabilities
- On-camera presence
Employment, Work Experience & Volunteering
Daraz.pk (An AliBaba Company)
Creative Head
Karachi, Pakistan (2017- 19)
Strategically and creatively lead and implemented campaigns and communication on all social media accounts. This included Black Friday and 11.11 campaign for 5 countries in which Daraz operates (Bangladesh, Sri Lanka, Myanmar, Nepal and Pakistan)
Ogilvy Advertising (Soho Square)
Karachi, Pakistan
Mar 2016 – Oct 2017
Created 360-degree holistic campaign and brand communications for leading FMCG brands including Oye Hoye, Peek Freans (Peanut Pik & Pista, Chocolicious, Wheat, Butter Puff) Tapal (Tezdum, Green Tea, Family Mixture), Capri, Cornetto (Cupidity & Pop Rock), and Knorr Soups.
Synergy Dentsu Advertising
Karachi, Pakistan
Jan 2015 – Mar 2016
Developed concept, copy and 360-degree campaigns for clients including Yamaha, NBP, Engro Polymer & Chemicals, Philip Morris, J. Junaid Jamshed Almirah and Al Meezan Bank and Investments, Al Baraka, Summit Bank
Interests
As mentioned above, I run a Facebook page called Angry Girl which serves to create a safe space for women in Pakistan to speak out about un-ladylike or taboo subjects such as menstruation.
I have also done some voice acting for radio advertisements and have hosted the Effies Pakistan red carpet and the Cannes Lions Roar workshop in Karachi.
Author: Mahnoor Nadir