The following post contains work done during my time of study at Teesside University for my MA in Digital Media & Communications. You can view the rest of my work on www.mahnoornadir.com (or just click the logo).
The Challenge: Create an app interface, design a prototyping tool to convert app users & increase visits to brick and mortar stores.
The project brief was to create an app interface and design using a prototyping tool for a lifestyle brand such as Nordstrom. The objective was to convert app users and increase visits to brick and mortar stores. The tricky part here was creating a journey that leads to the cart but provides incentive for users to step into stores.
Challenge: Relaunch the Facebook page Angry Girl and create a video persona whilst maintaining anonymity
As part of a university course, I developed a creative strategy to relaunch my personal Facebook page, Angry Girl after a hiatus. I also developed a Period Tracker app with an in-app community board for user generated content.
Angry Girl Way Forward
Challenge: Create an innovative handle for an everyday use product
The brief was to redesign a handle for an everyday item in an innovative and creative way. For this project, I went further than that and tried to create an extension of a handle that converts a backpack into a roller bag. This was inspired by a backpacking trip I was going to take in the summer. The idea was to have a converter that collapses into a smaller size and used at will depending on airline weight and dimension restrictions.
Product Design and Creative Innovation - Mahnoor Nadir
Challenge: Create a content strategy for Double 11
Disclaimer: This is student work and has no affiliation with the company.
Due to Covid-19 restrictions, students were asked to create a brief for their own selves in lieu of an actual placement. My self-initiated brief was to do a content audit and create a content strategy for Double 11, a Middlesbrough based game developing and publishing company.
Launchpad - Exit into Industry - Mahnoor Nadir W9142807
Course
MA Digital Media and Communications
Biography
My name is Mahnoor Nadir Vaka and I am a current student of MA Digital Media and Communications at Teesside University. I previously worked in Pakistan as the Head of Creative in Daraz which is an AliBaba company and Ogilvy Advertising. When I’m off the clock, I run a Facebook page of 39,000 followers called Angry Girl.
You can view my work on www.mahnoornadir.com
Software & Hardware Proficiencies
Technical Skills
Adobe Creative Suite
- Photoshop
- Premiere Pro
- Illustrator
Microsoft Office
- Word
- PowerPoint
- Excel
Soft Skills
- Creative mindset
- Eye for good design
- Planning and time management
- Leadership capabilities
- Ability to work under pressure
- Problem Solving Capabilities
- On-camera presence
Employment, Work Experience & Volunteering
Daraz.pk (An AliBaba Company)
Creative Head
Karachi, Pakistan (2017- 19)
Strategically and creatively lead and implemented campaigns and communication on all social media accounts. This included Black Friday and 11.11 campaign for 5 countries in which Daraz operates (Bangladesh, Sri Lanka, Myanmar, Nepal and Pakistan)
Ogilvy Advertising (Soho Square)
Karachi, Pakistan
Mar 2016 – Oct 2017
Created 360-degree holistic campaign and brand communications for leading FMCG brands including Oye Hoye, Peek Freans (Peanut Pik & Pista, Chocolicious, Wheat, Butter Puff) Tapal (Tezdum, Green Tea, Family Mixture), Capri, Cornetto (Cupidity & Pop Rock), and Knorr Soups.
Synergy Dentsu Advertising
Karachi, Pakistan
Jan 2015 – Mar 2016
Developed concept, copy and 360-degree campaigns for clients including Yamaha, NBP, Engro Polymer & Chemicals, Philip Morris, J. Junaid Jamshed Almirah and Al Meezan Bank and Investments, Al Baraka, Summit Bank
Interests
As mentioned above, I run a Facebook page called Angry Girl which serves to create a safe space for women in Pakistan to speak out about un-ladylike or taboo subjects such as menstruation.
I have also done some voice acting for radio advertisements and have hosted the Effies Pakistan red carpet and the Cannes Lions Roar workshop in Karachi.
